Business analysis is a research area that focuses on analyzing and evaluating business processes, systems, and structures in order to improve efficiency, effectiveness, and profitability. Business analysts use a combination of quantitative and qualitative research methods to identify problems, opportunities, and potential solutions within an organization. They often work closely with stakeholders, such as employees, customers, and suppliers, to gather data and insights that can inform decision-making and strategic planning. Business analysis covers a wide range of topics, including market research, financial analysis, process improvement, and organizational design.